Marketing & Sales
The rules of the game have changed
35
improvement of Customer Experience thanks to Digital Transformation
69
companies which make better strategic decisions using a data-driven approach
25
increase of sales when Marketing and Sales Dept. work together
Source: McKinsey, Gartner, HBR
Stay ahead of your competitors
- Real-time data collection on users’ online behavior
- Audience segmentation
- Message personalization based on customer characteristics
- Targeted communication for each stage of the Purchase Path
Get immediate and measurable effects
- Definition of objectives and strategy based on collected data
- Development of operational tactics
- Relationship management with prospects and customers
- Measurement of results and continuous process improvement
Talk to the right people
- Geomarketing: creation of geo-localized database of targeted prospects based on specific characteristics
- Digital marketing: web, social, email, content
- Social selling
- Multichannel lead generation
Engage your customers
- Development and training of sales network
- “Phygital” (physical + digital) approach to customer relationship creation and management
